History
Having completed my MSc, MBA and my bachelors in Design, I have been working in the advertising industry, leading creative solutions for some of the top brands for the past decade. In my academic and work experience, I have acquired skills in business management, experiential design, research methodologies, and strategic communication.
Not to toot my own horn, but I actually am quite fond of and read repeatedly my research thesis I did at UCL; What prosperity means, and a framework for thinking about it differently.
I intend to learn, develop and implement theoretical, methodological and policy focused research, working at the intersection of systems thinking, and commerce. I am a bit fixated with bridging research and action.
I spent a decade across global advertising agencies, MullenLowe, DDB TBWA, BBDO.
Recently, I am quite proud of doing a consulting project for London Borough of Hackney; diagnosing structural blockers in public sector Digital Transformation.
After working with numerous stakeholders, I reckon my skill set has to be utilised towards a larger scheme of things that can bring a positive impact through innovative thinking and execution. It is crucial to build an understanding beyond consumerism and pursue transformative solutions for the society of the future.
Alt Way In; The Alternative, is based and operates on a simple philosophy: single-origin, commodity-focused alignment that addresses challenges through commerce.
Project: Knowledge Framework — Addressing AI bias due to the limited training data. A structured exploration of revelation-based epistemology as a complete knowledge system.
organisational transformation.
I also went on though-rant and wrote my personal memoir. India 1940s to now. The story behind madness.
Professional Summary
I am a strategy consultant with 15 years of experience across advertising, organisational transformation, and digital systems design. My career has moved from brand and account management in global agencies, through a UCL research distinction in prosperity economics, into building and advising on digital transformation and context architecture: the infrastructure layer that sits between what an organisation knows and what it can actually do with that knowledge.
My current positioning: I help organisations that have accumulated intelligence (data, policy, research, insight) but cannot make it flow. The bottleneck is rarely a lack of data or tools. It is the missing layer between intent and execution. A specification problem, not a technology problem.
I work well with senior leaders. I am most effective in engagements that operate at the intersection of strategy, brand, and systems thinking and implementation. Where the question is not just “what’s been working” but “how is the architecture evolving.”
Core competencies:
- Strategic landscape analysis and competitive positioning
- RAG system and knowledge system design
- Agentic context systems specification (what the system does, what it escalates, what it never touches)
- Organisational intelligence diagnosis (where knowledge is stored vs. where it flows)
- and implementation strategy
- Go-to-market strategy and brand positioning
- Research translation: converting academic and qualitative insight into operational decision frameworks
- Stakeholder management at C-suite and public sector executive level
Sectors: FMCG, consumer goods, financial services, public sector, education, retail
How I Work
What I am genuinely good at:
- Moving between levels of abstraction — from strategic framing to operational specification — without losing coherence at either end
- Diagnosing structural problems rather than surface symptoms: asking what architecture produced this outcome before prescribing a fix
- Research translation: converting dense academic, qualitative, or market intelligence into frameworks that decision-makers can actually use
- Holding strategic direction stable through the messiness of execution
- Working across disciplines — design, economics, technology, communication — and finding the structural logic that connects them
- Operating in ambiguous briefs where the first job is to clarify what the real question is
Where I am still developing:
- Deep technical implementation: I design AI architecture and specify agentic workflows, but I am not a software engineer. I work best alongside technical builders, not instead of them. Think of me as the layer between executive decision-making and technical engineers.
- The early stages of a role always involve calibration — I read organisations carefully before moving fast, which means I am not the person for a two-week turnaround from zero.
- My background spans consulting, advertising, research, and product — which means the depth in any one vertical is matched by breadth across several. For roles requiring 10 years of single-sector specialisation, that is a fair challenge to surface.
Working style:
- Written thinking first — I document context, frame problems in text, and clarify before jumping to solutions.
- Audit before execution — I always focus on root issues instead of symptoms. I open with a precise read of what is actually happening.
- Async-capable, meeting-light where possible — I work best when given time to think before being asked to speak.
- Long time horizon — I am interested in engagements that build something durable, not ones optimised for fast apparent progress.