Brand Services Director at MullenLowe Lintas Group
Sep 2018 – Feb 2022 | Mumbai (3 yrs 6 mos) MullenLowe is a global integrated agency network. I joined as Senior Brand Services Manager and was promoted to Brand Services Director within 18 months.
- Led strategy and account management for a £303M global skin and haircare portfolio, achieving 20% YoY revenue growth through competitive and market intelligence.
- Directed multi-market product launches across the EMEA region — adapting global brand communications for local market nuances and managing stakeholder alignment across geographies.
- Ran monthly growth forums and brand performance reviews with senior client leadership, presenting competitive analysis and performance tracking.
- Managed cross-functional teams (creative, strategy, media, production) to execute integrated campaigns — increasing market penetration by 25% through data-led positioning.
- Built and maintained senior client relationships across a portfolio that included Unilever and other Fortune 500 brands.
What this role developed: Operating under sustained senior stakeholder pressure, managing complexity across functions and markets simultaneously, translating ambiguous client briefs into clear creative and strategy briefs, and holding strategic direction stable through execution.
The Ground-Level View: The 3 AM Test
At MullenLowe, I operated at the center of a global skin and haircare engine. But it was more than just “brand management”; it was a masterclass in navigating what I now call the “Account Paradox.”
You were told you were on a mission to blow up the status quo, yet you were operating inside a high-pressure, corporate engine where “good enough is not enough” was the baseline. Internally, we lived for the “3 AM Test.” My job as a Brand Services Director wasn’t just to lead strategy; it was to be the person you actually wanted to be in a room with at 3:00 AM during a pitch preperation.
I was the bridge between the creative teams who wanted to “disrupt” the client’s logo out of the ad and the senior client leadership who needed to know if a 15-second pre-roll would actually move the needle in the EMEA region. Managing that tension taught me that the most powerful person in the room isn’t the one with the loudest idea, but the one who can build that load-bearing idea.
Certifications
- Google Ads Certification — Google
- Facebook Certified Creative Strategy Professional — Meta