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The Rise of Ideas

They told you to learn to code. Get a Computer Science degree. Learn Python. JavaScript. React. The future is tech. STEM is secure. Social sciences? That’s for people who want to work at coffee shops.

Well, here’s the update: AI codes better than you now. And it’s getting better every day.

Welcome to the era of the idea guys.

Coding is dying. Not the profession entirely, but the mass employment dream they sold you. Junior developers? Increasingly replaceable. Mid-level engineers doing routine work? AI can handle that. GitHub Copilot writes entire functions. ChatGPT debugs your code faster than you can Google Stack Overflow. The technical execution part, the part everyone said was “real work” is becoming commoditised.

And here’s the irony: the “useless” degrees everyone mocked? Communication. Design. History. Philosophy. Religious studies. Those are suddenly looking very valuable.

Because while AI can execute, it can’t generate original ideas. Not yet, anyway.

Here’s what AI can do:

  • Write clean code from specs
  • Optimise algorithms
  • Debug faster than any human
  • Follow patterns it’s seen before
  • Execute technical tasks with precision

Here’s what AI can’t do. Yet. Or so they say:

  • Understand why something matters
  • Ask the fundamental questions
  • Connect disparate fields to create new insights
  • Understand human meaning and context at a deep level
  • Know what problems are actually worth solving
  • Grasp transcendental purpose beyond utility

That second list? That’s what art does. That’s what social sciences and creative fields train you to do.

Communication isn’t just marketing speak. It’s understanding how to move people, how to convey ideas across cultures and time, how to persuade and inspire. AI can generate text, but it doesn’t understand the difference between information and meaning. The moat is in understanding meaning, in grappling with purpose. AI can optimise for engagement, but it can’t tell you if that’s actually good for humans.

You didn’t learn from past failures. Nor long-term consequences. Understanding that humans need meaning beyond material gain. That ethics aren’t just about harm reduction. That purpose matters more than efficiency. Humans operate on meaning.

It’s understanding unstated human needs, seeing what’s missing, creating experiences that resonate.

This is why the “idea guy” matters, the person who has:

  • Deep knowledge across multiple domains
  • Pattern recognition from studying history and culture
  • Communication skills to articulate complex ideas
  • Design thinking to understand problems from first principles
  • Ethical and philosophical frameworks to evaluate what’s worth building

That person? More valuable than ever.

And here’s the deeper truth: This was always true. Spiritually, philosophically, this was always true. The material pursuit of technical skills for money was always hollow. The transcendental pursuit of meaning, understanding, purpose, that was always what mattered.

The market is just catching up to what was spiritually true all along.

The pursuit of knowledge (‘ilm) is not about monetize-able skills. It was about understanding the world, your place in it, and your relationship to world and all the way to the divine. Early scholars didn’t just study one subject, they studied meaning: philosophy, history, mathematics, astronomy, poetry. They understood that real knowledge is interconnected, contextual, meaningful.

The Renaissance ideal of the polymath wasn’t about showing off. It was about understanding that real insight comes from connecting disparate fields. Art and science weren’t separate, they informed each other.

We lost that somewhere along the way. We turned education into job training. We mocked philosophy majors and told everyone to learn to code because that’s where the money was.

And now the money is evaporating, because machines can code.

But machines can’t think. Not really. Not yet.

So what now?

Stop chasing technical skills for the sake of employment. If you’re learning to code just because you think it’s secure, you’re already behind. AI will be better than you at coding in five years, maybe less.

Instead, develop your mind. Read philosophy. Study history. Understand religion and ethics. Learn to communicate clearly. Practice design thinking. Connect ideas across disciplines.

Because the future doesn’t belong to people who can execute tasks. It belongs to people who can think, who can generate original ideas, who can understand context and meaning, who can ask the right questions.

The idea guys were right all along.

Welcome to the era of the idea guys.